Brand Design and Development
Harbor College Summer Campaign
Energizing student’s academic journey
Using an energetic campaign slogan and beach-themed visuals, Harbor College sparks students' enthusiasm for limitless learning. Vibrant colors and dynamic typography amplify the excitement, inspiring an exciting educational journey.
- Theme Development
- Print Design
- Social Media Design
- Vector llustration
- Typography
- Layout
Ignite student’s academic adventure!
Captivating college students' interest and creating a compelling campaign that inspires them to choose Harbor College as their educational destination.
Student-powered appeal
Creating a captivating campaign featuring real students at Harbor College compels potential students to eagerly embark on their educational journey at the institution.
Instagram
Poster
Bus shelter
Theme Development
Ready, Set, Harbor College
- Raw
- Loud
- Playful
The headline "Ready, Set, Harbor College!" is carefully chosen for the Summer '22 General Awareness Campaign to capture the energetic spirit of the season. It represents the enthusiasm and excitement that students feel as they pursue their goals at Harbor College. By featuring a visual of a student reading on the beach, we want to emphasize the idea that learning can happen anywhere, not just in a traditional classroom. Using the official typeface, Franklin Gothic, and keeping consistency with the school's style, we ensure that the headline aligns with the overall branding and messaging of the campaign.
Artwork
The use of minimalistic linework showcasing harbor imagery enhances the college's brand by evoking a sense of simplicity, elegance, and sophistication. This approach not only creates a visually appealing and modern aesthetic, but it also has a strong connection to the college's location, furthering its unique brand identity.
final Design
