2021 Pele Awards—Gold Medal—Illustration Campaign
Graphics
Okinawa Postcards
Rich culture and traditional art
The style of these postcards are meant to mimic the look of traditional Okinawan resist-dyed cloth called, bingata. The imagery reflects cultural locations and aspects of Naha, Okinawa.
Skills
- Illustration
- Typography
- Layout
the challenge
Bring in the tourists
Illustrate postcards that capture the essensce of Okinawa's biggest city in a culturally sensitive and inviting way.
the outcome
Use traditional art to draw in the masses
The colorful quality of bingata is an art form that was traditionally used for royalty. The style was passed down and is now popularly used in both traditional and modern art. Using this artform amplifies the sense of tradition even in Okinawa's biggest city—Naha.