Brand Design
Sootheze
Theraputic friends
Sootheze is in need of a new brand identity—consisting of packaging, brochure, and website design—for their stuffed animal line of products.
Skills
- Brand Strategy
- Illustration
- Copywriting
- Package Design
- Layout
- UX/UI Design
Heal with plush products
Update Soothezes brand identity in order to resonate with their target audience of caretakers.
Putting therapy first
Create a well-defined and human-centered brand strategy to capture the nurturing spirit of Sootheze while putting its therapeutic properties at the forefront of the design.
Front of packaging
Back of packaging
Outside of brochure
Inside of brochure
Sootheze website
Sootheze
Sootheze is a company that manufactures plush aroma and temperature therapy products, which aid in alleviating physical pain and mental distress across a wide spectrum of demographics.
Brand Strategy
core attributes
- Nurturing
- Welcoming
- Natural
- Theraputic
- Teacherly
slogan
Here to hold, hold to heal
Upon researching Sootheze's brand and reviewing their use of language, I developed their core attributes, audience, and brand personality upon which I based my designs and content.
Audience
Sootheze products fill a broad demographic need. From calming and comforting preschoolers, who love to fall asleep with the warmth and comfort provided by the product; to Seniors in assisted living facilities who cuddle our bears giving them a sense of security and relief.
Brand Personality
- Welcoming
We welcome those who seek comforting and holistic solutions for themselves or their loved ones.
- Teacherly
Our language is engaging and teacherly to encourage and empower people to care for themselves and others.
- Empathetic
We embrace the differences between our customers and approach them with a language that is nurturing and mindful of their experiences.
Design System
logo Design
Finalized Design
This logo is based off of a body-heat map when one is happy. The arms are designed to look like an embrace to enhance the theraputic quality of the products while highlighting the brand's welcoming nature.
Logo exploration
Artwork
Illustrations
The use of a hand-made style for the sketches gives a wholesome look to the brand image—highlighting the therapeutic quality of the product.
Final Designs
prototype
The design of long-scrolling homepage is intended for the viewer to access relevant information—lessening the amount of subpages in the overall site. The subpages—consisting of of their resources—have breadcrumb navigations to guide the viewer through the site.
Printed Products
Packaging
Outside of brochure
Inside of brochure